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STICKK To Your Goal or PAY!

February 25, 2008

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Ever wondered what it would be like to “put a contract out” on yourself? With the web service Stickk.com you can do just that! Only it is not a contract on yourself as you might imagine. Instead Stickk.com has developed an ingenious service that allows you to set a goal, set a price for failing to achieve that goal, and then setting up a contract to ensure you meet your goal or else pay the price you set for failing to meet that goal.

Stickk.com puts new meaning into the concept of overcoming inertia, which is often the biggest impediment to success, by using the web to create tools for helping you to achieve a goal. Users of the service set up a cash penalty for failing to achieve a goal and before starting the process of tracking the desired goal or objective, the penalty portion of the contract has to be funded first.

A contractual obligation is established for paying someone or some organization when desired milestones are not met. As part of the process a “referee” is selected to objectively assess that the stated goals and milestones are being met.

While each of us knows there is a real cost (with cost having all of the usual meanings) to failing to reach a goal, Stickk.com makes the cost part of failing much more immediate and motivating. Tired of wishing you would develop the new marketing program for your business, stop wishing and get motivated for success by using Stickk.com.

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