December 04 2008

Cutting Edge?

This morning my wife offered her constructive critique of the newly re-designed website. In the course of our conversation she said,”I am just not sure that there are enough organizations that are cutting edge enough to move their IT to the web.” As a point of clarification, my wife is in the IT profession and has been for 20 years. She currently is the network manager of a large mortgage brokerage company. (In other words, she is ideally qualified to have an opinion!)

Clearly that is the crux of the “challenge” we at OMBNexGen will be facing in our endeavors to help organizations move their businesses to the web. After a bit of verbal fencing our discussion settled on the mutual perspective that if OMBNexGen can overcome the psychological barriers of change, the “ideal place to move IT infrastructure would be to the web.”

In my humble opinion I don’t think moving one’s business to the Internet is that much of a cutting edge venture. Today most of us already do a substantial portion of our business on the Internet: We do our home banking, our medical insurance and doctors scheduling, we pay our utility bills, mortgage and telephone bills on the Internet. Face it, unless you happen to live in a third-world country, most of our personal business lives are done on the Internet.

Just reflect a bit on the current pervasive nature of how much day to day business is done on the Internet and I believe it becomes easier to appreciate that moving one’s business to the Internet is not a “cutting edge” kind of decision at all. In fact it may more appropriately be called CATCHING UP!

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